FALL 2026  ¡  A POWERHOUSE CHALLENGE

 THE FEARLESS 21

21 Days to Build the Outreach Muscle That Books Work

A 21-day challenge for actors who are done waiting to be discovered and ready to start picking up the phone.

You know what separates actors who book consistently from actors who stay stuck?

It’s not talent. It’s not luck. It’s not even who you know (yet).

It’s the willingness to pick up the phone, send the email, walk up to someone at an event, and say “Hey, I’d love to work together.”

Most actors know they should be doing more outreach. More follow-ups. More relationship building. But fear, perfectionism, and overthinking keep them stuck in what I call “paper-pushing mode” (tweaking the reel, updating the headshot, scrolling casting sites) instead of doing the work that actually creates opportunities.

The Fearless 21 is designed to break that pattern.

For 21 days in October 2026, you’ll commit to making real, outward-facing power moves every single day. Phone calls. Emails. In-person meetings. Follow-ups. Representation outreach. The kind of action that builds relationships, creates momentum, and changes careers.

This challenge was born from a conversation with Lee Friedlander, a top Hollywood producer who has produced for networks like Lifetime, Hallmark, and major episodic television. Lee joined our community for a candid session on how she built her career, and her philosophy is refreshingly simple: stop overthinking it and just make the call.

She told us about cold-calling Tom Cruise’s production company, researching every episode of a show five times before pitching herself to direct it, and reaching out to people even when it felt like a long shot. She talked about how she still gets nervous before hitting send on certain emails. And she reminded us that nobody is going to remember you unless you keep showing up.

“Don’t be scared to reach out. That’s the job.”

— Lee Friedlander

The Fearless 21 takes Lee’s philosophy and turns it into a structured, supported, 21-day practice. Her principles are distilled into the Fearless Outreach Playbook, included in your challenge materials.

Choose Your Level of Fearlessness

Pick the tier you can commit to. You can always move up, but you can’t move down. 

SPARK

1 move

per day

Build the habit

BURN

3 moves

per day

Serious momentum

BLAZE

5 moves

per day

Go all in

Bolder moves earn more points. The leaderboard rewards courage, not just volume.

Power Move Points
Email / DM / Text 1 pt ✉️
Rep outreach (any method) 2 pts ⭐
Phone call 3 pts 📞
In-person meeting 4 pts 🤝

Everything You Need for 21 Days of Fearless Action

  • Live Power Moves vs. Paper Pushing training with Ajarae — delivered during prep time with Q&A, plus the replay

  • The Fearless Outreach Playbook — Lee’s principles for bold, effective outreach, distilled into a practical PDF guide

  • Target List Builder worksheet — a structured Google Sheet to identify and organize your outreach targets that you will use well beyond the Challenge

  • Outreach template examples — real sample messages that work for admiration emails, follow-ups, rep outreach, and meeting requests

  • Shared 21-Day Tracker with live leaderboard — track your moves alongside other participants and watch your points climb

  • Private Journal — a Google Doc with daily and weekly reflection prompts to capture what you’re learning

Proof Section — Kajabi block preview

What Came Out of the Last Round

Real results from real actors, told in their own words on our free class panel.

For the first time, I have truly felt in charge of the direction of my career.

Shelly, who did one power move a day, the smallest tier, and got a response to every single reachout she sent.

The five-year email.

Elise avoided one email to a casting director at an audiobook company for five years, convinced he didn’t want to hear from her. His actual reply: “I’m so glad you reached out.” It turned into an audition she booked, a hire as a coach for his company, an invitation to direct, and a new relationship. Four wins from one send.

The unasked-for referral.

Demetra sent one genuine message a day. A casting director she’d reached out to referred her to a manager, completely unprompted. She wasn’t even looking for one.

“I didn’t die.”

Corrie made the first cold call of her entire career (that’s her full review of it). She did 14 of the 21 days, reconnected with directors she’d worked with, and the sound mixer she’d just reached out to happened to be in town the exact day her 48-hour film project needed him.

No perfect conditions required.

Tashi did all 21 days during the busiest season of her life. The returns kept arriving for months: an audiobook producer, a virtual tea with a director she admires, and a casting director who told her she’d keep her in mind.

The projects that find you.

Sage reconnected with a screenwriter, who is now attaching a producer to a film he wants her to star in. A family friend agreed to finance her short film. And she cold-called an A-list actor’s production company and left the voicemail, which is the muscle this whole challenge builds.

The clearest review of any challenge is whether people do it twice. From our alumni, unprompted, in the class chat:

“Yes! I will definitely be doing it again!”·“I’ll be back to do it with you all again too! Cannot wait!”·“Can’t wait to participate in the challenge again with everyone who’s in!”

Bring Your Friends Along for the Ride

When you register, you’ll get a link to share the Challenge with your actor friends. You'll earn money and prizes, and help us grow this movement. You can start building your outreach muscle right away.

Because outreach is easier when someone’s doing it with you.

Still Deciding Band — Kajabi block preview

Want to see the whole process before you enroll?

I taught a free one-hour class called 21 Days to Wanted that walks through exactly how this works: the four stages between invisible and wanted, and the actors you just read about telling their stories on camera. It’s streaming free for a limited time.

Watch it, and come back when you’re ready. This page will be here.

Watch the Free Class →

Stop Waiting. Start Calling.

21 days. One daily commitment. A career’s worth of new relationships.

Join the movement.